(Pseudo-) Medicine and Law: In the Jaws of the Media

Glomazić, Hajdana and Knežić, Branislava (2019) (Pseudo-) Medicine and Law: In the Jaws of the Media. In: Kazneno pravo i medicina: tematski zbornik radova međunarodnog značaja, Palić, 29-30. maj 2019. Institut za kriminološka i sociološka istraživanja, Beograd, pp. 363-374. ISBN 978-86-80756-18-9

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Abstract

The subject of this article is the analysis of the role of the media in distributing misinformation or fake information in the realm of medicine, as well as the reactions of the society to ending this phenomenon. The goal of this research is to provide answers to the following questions: which media are dominant in the promotion of pseudo-medical messages non-supported by factual data, compared to accurate medical information; what are some of the consequences of such media activities and what are some of the legal mechanisms of protection. Furthermore, it seems quite logical to ask the question of whether only individuals promoting pseudo-medical information are responsible for the possible consequences in society or whether responsibility is borne by the media, as well. Results of the analysis indicate that this is a global problem and that digital platforms are prevalent in spreading pseudo-medical news. There is not a single solution to this issue, although there is a tendency among the major digital platforms, pressured by relevant institutions, to undertake protection measures and stop the distribution of pseudo-medical news. Special emphasis is laid on reshaping media approach to reporting on issues related to public health.

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